Are you using social media to recruit employees? You should be. According to Independent.co.uk, 1/3 of all employers use social media to recruit. Social media is the best place to target job seekers who are already interested in your company. It’s cost-effective and delivers a solid return on investment.
Now you can’t just create a Facebook or Twitter page, post a few jobs, and expect to get results. Social media is all about building a loyal and engaged audience who are fans of your company’s brand and culture. To do this you need to constantly promote your business via social media.
What job titles are you using in your latest job postings? Are they flashy and fun? Or boring and bland? Creative job titles can show your company’s culture and make a not-so-glamorous job look more appealing, but it may not be the most effective strategy for finding the right person for the job.
Take a minute and put yourself in the job candidate’s shoes. As a job seeker, you are most likely to visit a job board or a company’s website to search for a job. For example, if you wanted to be a website designer, you’ll probably plug in something like “designer” into the search box. Then you would browse through the listings and see what comes up – ideally clicking and applying for the job postings that are most appealing.
Now what happens when you have a job posting for a website designer, but instead of using the standard job title of “website designer”, you got creative and used “World Wide Web Ninja” or “Internet Wizard” in hopes of making the job more appealing? The result is that your job posting will never be seen by a large majority of job seekers who are qualified to fill your job listing. That’s not good.
How to Make a Good LinkedIn Profile
The Keyword Tagline
The Value Proposition Tagline
Jeff Later uses a hybrid approach with his tagline. He states his value proposition, includes a call to action (“DM me for more info”), and adds keywords to help people find him in search results.
Profile Photo and Cover Photo
Work (or Volunteer) Experience
Striking a good balance here between keywords and clarity will ensure that: