What job titles are you using in your latest job postings? Are they flashy and fun? Or boring and bland? Creative job titles can show your company’s culture and make a not-so-glamorous job look more appealing, but it may not be the most effective strategy for finding the right person for the job.
Take a minute and put yourself in the job candidate’s shoes. As a job seeker, you are most likely to visit a job board or a company’s website to search for a job. For example, if you wanted to be a website designer, you’ll probably plug in something like “designer” into the search box. Then you would browse through the listings and see what comes up – ideally clicking and applying for the job postings that are most appealing.
Now what happens when you have a job posting for a website designer, but instead of using the standard job title of “website designer”, you got creative and used “World Wide Web Ninja” or “Internet Wizard” in hopes of making the job more appealing? The result is that your job posting will never be seen by a large majority of job seekers who are qualified to fill your job listing. That’s not good.