Halaman

    Social Items

Showing posts with label Realme. Show all posts
Showing posts with label Realme. Show all posts

 


  • Realme has emerged as Xiaomi’s arch-rival, growing its market share from nothing in 2018 to 16% in Q3 2019.
  • Realme is also looking to expand its portfolio to include affordable fitness bands and Smart TVs as it goes after Xiaomi in India.
  • Most recently, Realme announced Payसा that competes directly with Xiaomi’s Mi Credit service.

Chinese smartphone major Xiaomi has been around for more than five years in India. On its way to market leadership in the country, Xiaomi has adopted an aggressive strategy with respect to prices and product launches.

Now, another Chinese company, Realme is chasing Xiaomi, and chasing hard. The competition between Xiaomi and Realme has already gone beyond smartphones. Realme recently announced its financial credit service called Payसा that will compete with Xiaomi’s Mi Credit. Realme is also planning to launch a fitness band and Smart TVs later this year to take on Xiaomi in these categories.

Xiaomi vs Realme: India has become the battleground for two Chinese companies

Source: Counterpoint Research

Xiaomi’s foray into India

Xiaomi debuted in India back in 2014 and changed the Indian smartphone industry forever. At a time when Indian buyers were wary of buying smartphones online, Xiaomi chose to go the online-only model.

Its first launch, the Mi 3, proved to be a massive success. The company sold the smartphone in weekly flash sales, and quite often, it ran out of stock within seconds of the start of the sales. [hyperlink to any one story preferably from a third or fourth sale which has reference to prev sellouts]


Xiaomi has consistently increased its market share since its debut. In late 2017, Xiaomi finally beat Samsung to become the market leader with a share of 25%, while Samsung came in second at 23%.

According to data reported by Counterpoint Research, Xiaomi has seemingly peaked at a market share of 31%.

Enter Realme

Realme debuted in India in May 2018 with an entry-level smartphone called the Realme 1. Realme has since launched several smartphones that compete with Xiaomi’s offerings both in terms of the features as well as pricing.

At the moment, Realme has smartphones starting at ₹5,999 and going all the way up to ₹34,999. In comparison, Xiaomi’s smartphone portfolio starts at ₹4,299 and goes up to ₹29,999.

Realme’s strategy of competing with Xiaomi on both features as well as price has paid handsome dividends – Realme has gained 16% market share by September 2019 in just two years of its presence in India.

At the same time, Xiaomi’s market share in the same period fell from 31% to 26%.

War of words

The competition went beyond products. Realme’s quick rise in the Indian smartphone industry also led to a war of words between the heads of Realme and Xiaomi. It did not help that Realme’s messaging took on Xiaomi directly.

Sparks flew between the two companies when Xiaomi India MD Manu Kumar Jain attacked Realme’s latest smartphone on Twitter. Realme CEO Madhav Sheth responded later.

Going beyond smartphones

While Xiaomi has built a wide portfolio of products in India over the course of the last few years, Realme’s primary products remain smartphones and accessories. That seems to be changing now.

Realme CEO Madhav Sheth teased the company’s first fitness band at the launch of its latest budget smartphone. Expected to launch in the first half of 2020, the Realme fitness band could be priced aggressively to compete with Xiaomi’s Mi Band range.

Realme has also announced its arrival in the financial services space with the launch of Payसा. With this, it takes on Xiaomi’s Mi Credit service. Realme hopes to acquire 25 million Payसा users in the next two years.

Both Xiaomi and Realme have plans to launch Internet of Things (IoT) products in India in 2020.


Realme TVs are also on the way

Realme CMO Xu Qi Chase has also confirmed that the company will launch its TV portfolio in 2020. Going by Realme’s history so far, the first Realme TVs could compete with Xiaomi’s Mi TV models in most aspects.

The launch of Realme TVs in India might not change the landscape much, though. Xiaomi’s Mi TV portfolio is spread across different price segments, starting at ₹12,499 and going all the way up to ₹47,999. This gives both Xiaomi and Realme enough room to exist simultaneously, unlike the budget smartphone segment which has cutthroat competition.

For the premium TV buyers, though, Smart TVs from Xiaomi and Realme may not even matter even though they offer plenty of features at a fraction of the price.

For one, the display quality and viewing experience on TVs from Sony, LG, Samsung, and even OnePlus is far superior. Apart from this, most TV buyers seem to be preferring Fire TV sticks which are flexible and cheaper to replace or upgrade if necessary.

Xiaomi vs Realme: India has become the battleground for two Chinese companies

 


If you’ve been reading smartphone reviews over the last few years, you might have noticed that some features on one phone outweigh others when it comes to a phone receiving a good review or not. It can be stressful purchasing a new phone, especially with prices going over the $1,000.

Fortunately, you don’t need to spend as much; all you need to know is what you should be looking for as you shop for your next smartphone.

Below is a list of what you should be paying attention to:

Display

Like most people, you will probably be spending hours every day staring at the phone’s screen. Make sure that your purchase is bright enough outdoors and sharp enough to offer you a clear view of texts while surfing.

If you opt for a large screen phone, its resolution should not be anything less than 1920 x 1080 p. You can splurge on a sharper 2560 x 1440 Quad HD resolution phone for sharper images and texts.

At the same time, consider the phone’s screen size. Make sure that you can reach across it quickly. Take note that larger screens are great for movies, while smaller ones make it easy to handle the phone without dropping it.

IPS or AMOLED Display?

Instead of looking into the technical aspects of each display, the visual features will help you choose what type of smartphone display works best for you. While both have their advantages, each display type also comes with its disadvantages.

OLED, Super AMOLED, and AMOLED smartphones give you brighter colors, and more deep blacks as well as more viewing angles. In some cases, unfortunately, colors may appear over saturated.

On the other hand, IPS displays produce less color saturation than AMOLEDs. However, black levels are not as good, but viewing angles are excellent.

Storage

Many people would instead save money by purchasing cheaper smartphones, but they are usually shipped with little onboard storage space. Choose a phone that offers you at least 64GB storage if you will be downloading movies and music.

Plus, today’s apps are significantly bigger, and your pictures and videos will take lots of space if you are not using cloud backup. Services like Google Photos and Apple Photos allow you to send images to the cloud without storing them on your device. Also, a couple of Android smartphones have microSD card slots that you can use for boosting storage space.

Phone’s Age

Older-model or refurbished smartphones are a big temptation if you want to save a couple of bucks, but there are a few things you need to consider before purchasing such a phone.

If the phone is 2 to 3 years old on the market, the chances are high that it will stop receiving critical software updates and security patches. Moreover, the phone might be incapable of running newer version apps that require more processing and memory power.

However, if you will only be sending texts or checking e-mails, an older or refurbished smartphone will do you right.

Design and Functionality

While choosing a new smartphone, one of the biggest decision makers is personal taste regarding outward appearance and software. While some prefer rounded lines and a flowing design, others prefer a sturdy look with straight lines and sharp edges.

However, each month sees the introduction of smartphones that are increasingly looking alike due to trends and marketing campaigns. However, choose the phone’s design based on its functionality.

For instance, a trendy and stylish metal unibody looks great, but it might prevent you from using functionalities like a removable battery or microSD card. Before purchasing, make sure you check on the device’s quality to be sure that you can use it comfortably and conveniently.

Battery Power

Before purchasing any smartphone, make sure that you’ve read reviews or talked to people who already own the particular model you want. Obviously, you want a phone that will last a full day.

One of the biggest complaints from smartphone owners is that they have what they call “always dead” phones. If you count yourself as been among these phone owners, its time you consider purchasing a phone fitted with fast charging capabilities.

In addition, many Android phones have special chargers that can juice up the battery to half charge in a few minutes. iPhone owners should consider purchasing an iPad charger for better charging performance.

Camera

If family and friends photos are your passion, you need a phone that’s fitted with a good quality camera. Phones within the expensive range – iPhone X and Galaxy S9 – are capable of taking great photos in low light situations without the flash. In most cases, budget phones will not offer you such great pictures; so, consider paying a bit more if photos are important to you.

Manufacturer Reputation

If possible, spend some time researching a bit more about the company behind the phone. Some safe bets include names like Samsung, Apple, and LG. A few other companies have come under fire for numerous reasons including sending of private user data to third parties.

Know When to Buy

It’s tempting to purchase a smartphone as soon as it’s released to the market; however, be patient. For starters, you will likely pay a high price, and while you will end up with a new shiny phone, your wallet will frown.

It is best if you could wait a couple of months and watch out for phones that do not sell well. Such phones will eventually drop prices by almost 50% in a couple of months.

Your Current Smartphone

If you have been using smartphones, the chances are that it’s either an Android or iPhone phone. The market is mostly (90%) served by Apple and Google operating systems, and these companies are working hard to ensure you stay with them.

If you have used a particular platform for several years, you might have purchased movies, TV shows, and music that’s inaccessible if you decide to change platforms. For instance, a diehard Apple fan with hundreds of Apple Music and iTunes movies is better off purchasing an Apple phone. If you are not tied to a particular smartphone operating system, you can always buy a phone based on the most value and innovation.


Here Are 10 Things to Consider When Buying a New Smartphone